THE NAT: EVERGREEN ADS

ORGANIZATION SAN DIEGO NATURAL HISTORY MUSEUM

CATEGORY ADVERTISING CAMPAIGN

PROGRAMS ADOBE ILLUSTRATOR, PhotoSHOP

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OVERVIEW

I was tasked with the important job of creating a comprehensive set of advertisements aimed at significantly increasing both visitation and engagement levels following the lifting of the lockdowns that were imposed during the challenging years of 2020 and 2021.

Solution

With the necessary approval from the senior marketing director, we decided to implement the approach of utilizing clipped critters and dinosaurs, all featuring bold and eye-catching messaging. This strategy aimed to engage our audience more effectively and capture their attention in a memorable way.

DELIVERABLES