2019 ANNUAL REPORT

ORGANIZATION SAN DIEGO NATURAL HISTORY MUSEUM

Category Publication Design

PROGRAMS ADOBE Indesign, ILLUSTRATOR, PhotoSHOP

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Overview

I was assigned the important and challenging task of laying out and designing The Nat’s 2019 annual report when I first began my employment at the museum, a significant opportunity that allowed me to effectively showcase my skills and creativity to the executive team at The Nat. During our briefing for the report, there was a strong push for a theme of progression, which would serve as a guiding principle for the overall design and content of the report.

SOLUTION

As a result, I pulled The Nat’s previous batch of annual reports and thoroughly studied them, while also referencing The Nat’s established brand guidelines to create a cohesive and visually appealing report. In this process, I chose to incorporate upward angles as a distinctive visual motif for housing photos, which added depth and interest to the overall presentation.