PREDATOR PASSAGE

ORGANIZATION Phoenix Zoo

CATEGORY ADVERTISING CAMPAIGN

PROGRAMS Adobe Illustrator, Photoshop

COLLABORATORS ELIZABETH TULLO

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OVERVIEW

The Africa Trail was being expanded at the Phoenix Zoo during the summer and fall of 2023. During this time, we were presented with the challenge of designing around the visuals the architects implemented into the new expansion. We had to ensure that our designs complemented the overall aesthetic of the new trail.

SOLUTION

We researched the new architecture and created an identity for an ad campaign using the patterns and colors from the trail, including the font from the sculpture at the entrance. Our goal was to create a strong visual and typographic solution with the "More to Explore" tagline from our marketing team. We also used our approved font, Avenir, to enhance the bold messaging.