2023 ANNUAL REPORT

ORGANIZATION Phoenix Zoo

Category Publication Design

PROGRAMS ADOBE Indesign, PhotoSHOP

TypefaceS Avenir, Garamond Pro

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Overview

I was specifically tasked with the comprehensive layout and design of the Phoenix Zoo’s 2023 annual report. Upon conducting detailed research into previous annual reports released by the zoo, I noticed a significant inconsistency in design elements across the board that could be improved for better cohesion.

SOLUTION

As a result, I carefully pulled in and seamlessly integrated the zoo’s unique brand identity to create a cohesive and engaging visual narrative that reflected the direction we were pushing the zoo’s visual communication.