CANTALA HOTEL

Category Branding

PROGRAMS ADOBE ILLUSTRATOR, PHOTOSHOP, LIGHTROOM

Typeface Panama, Mercury

Keywords Refined, Classical, Tranquil

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Overview

The goal of branding the hotel was to reflect Arizona's southwestern influence. Cantala primarily targets retirees but welcomes all travelers in the southwestern U.S. It is designed for older guests seeking a calm atmosphere to enjoy the desert views and Sonoran culture.

SOLUTION

I created a simple yet elegant brand identity inspired by the agave plant and the sun. This influence is seen in the symbol and across the branding materials. I used a lot of white space, a clean layout, and soothing natural colors to highlight the classic logo.