AVA SKINCARE

Category Branding & Packaging

PROGRAMS ADOBE ILLUSTRATOR, PHOTOSHOP

TypefaceS Majesti Banner, Fira Sans

Keywords Modern, Chic, Duality

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Overview

The objective was to create a high-end organic skin care brand that is based on the concept of duality. The name derives from the female character in the story of Adam & Eve, Ava is a stem of Eve, meaning life. Ava organic skin care caters to upper-class women, ages 15-35.

SOLUTION

To convey the brand, I focused on creating an elegant logotype that connects opposing letter forms to showcase the duality between the product and common audience associated with the market. The brand utilizes a sophisticated black and white palette to illustrate the duality the brand wants to showcase in order to differentiate from existing organic skin care brands. I utilized a sophisticated banner font for the logotype and a sans serif typeface for subheads to put emphasis on the brand and the concept.